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Blindly

Privacy Policy

Last updated: 17 March 2026

Blindly ("we", "us", "our") is committed to protecting the personal information of everyone who visits our website, purchases our products, or interacts with us. This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, and what your rights are under South African law.

This Policy is issued in terms of the Protection of Personal Information Act 4 of 2013 ("POPIA").

Responsible Party: Blindly, South Africa. Website: blindly.co.za

1. What Personal Information We Collect

We collect personal information only where it is necessary and relevant to the products and services we provide.

1.1 Information you provide directly

  • Full name
  • Email address and telephone number
  • Delivery address
  • Window measurements and product preferences
  • Payment information (processed via secure third-party payment platforms; Blindly does not store card or banking details)
  • Communications sent to us by email, contact form, or other means

1.2 Information collected automatically

  • IP address and approximate geographic location
  • Browser type and version
  • Pages visited on our website and time spent on each page
  • Device type and operating system

2. Why We Collect Personal Information

We process personal information only where we have a lawful basis to do so under POPIA.

2.1 Performance of a contract — We process personal information necessary to fulfil your order, arrange delivery and installation, and manage the customer relationship.

2.2 Legitimate interests — We process certain information such as website analytics based on our legitimate interest in operating and improving our business.

2.3 Consent — Where we rely on consent (for example, for marketing communications), we will obtain your explicit consent before processing. You may withdraw consent at any time.

3. How We Use Your Personal Information

We use the personal information we collect for the following purposes:

  • Processing and fulfilling orders
  • Arranging delivery and installation
  • Providing quotes and responding to enquiries
  • Sending order confirmations and updates
  • Improving our website and services through analytics
  • Complying with legal and regulatory obligations

4. How We Share Your Personal Information

Blindly does not sell, rent, or trade personal information. We share personal information only in the following limited circumstances.

4.1 Service providers — We use trusted third-party service providers including payment processors, delivery services, and hosting platforms. These providers process personal information on our behalf and are required to implement appropriate security measures.

4.2 Legal requirements — We may disclose personal information where required by law or court order.

5. Data Retention

We retain personal information for as long as necessary for the purpose for which it was collected, or as required by law.

  • Customer records and order history: 5 years from the last order
  • Invoice and financial records: 5 years, as required by SARS
  • Email enquiries: 3 years
  • Website analytics data: 26 months

6. Security of Personal Information

Blindly implements appropriate technical and organisational measures to protect personal information, including:

  • Encryption of data in transit (HTTPS)
  • Secure payment processing via third-party providers
  • Access controls ensuring personal information is accessible only to authorised personnel

7. Your Rights

Under POPIA, you have the following rights:

7.1 Right of access — You may request a copy of the personal information we hold about you.

7.2 Right to correction — You may request that we correct inaccurate or outdated personal information.

7.3 Right to deletion — You may request that we delete your personal information where it is no longer necessary.

7.4 Right to object — You may object to processing where we rely on legitimate interests.

7.5 Right to complain — You may lodge a complaint with the Information Regulator of South Africa at www.inforegulator.org.za.

8. Cookies

Our website uses cookies to improve the user experience and analyse traffic. You may control cookies through your browser settings.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The current version will be published at blindly.co.za/privacy.